your email needs to be like ikea

Have you noticed this when you visit Ikea?

You enter their yugeee store.

And they are literally guiding you throughout the store with arrows pointing from the ceiling to the floor.

From start to finish…

They take you from the living room spaces, to the kitchen spaces, the bedroom, the cafeteria to buy some Swedish meatballs. And then to the warehouse, until you reach checkout.

This is not by accident, Ikea has this all planned out.

They want to make sure they guide you to where they want you to go.

They want to make sure you buy something at the end.

You should do this for your emails as well.

You should be guiding the reader.

From start to finish.

Just like how I did with you, to reach the bottom of this email. And have you click this link to how to get 100 followers in 30 days on X.

Daniel ‘the guide’